The British Healthcare Trades Association (BHTA) has welcomed Meyra UK as a new member. Meyra UK offers a comprehensive range of mobility solutions, which include sports wheelchairs, powerchairs for complex rehabilitation needs, and an extensive paediatric range.
The BHTA recently caught up with James Malcolm, General Sales Director UK & Ireland at Meyra UK, to find out more about James’ background in the mobility industry, the firm’s focus on strengthening partnerships with dealers and distributors, and the value of becoming a BHTA member.
James has over 15 years of experience in the mobility sector, as he explains: “It feels like a lifetime ago, but my journey in the mobility sector began in 2007 as an area sales manager.
“Since then, my career has evolved significantly. I’ve had the privilege of working with some of the leading manufacturers, service providers, and retailers in the industry, alongside many dedicated professionals committed to delivering high-quality products and services to a diverse range of end-users.
“These experiences have provided me with valuable insights and a deeper understanding of the mobility sector, fostering both my professional and personal growth. This journey has ultimately led me to my current role at Meyra UK.”
Meyra UK is part of the globally respected Meyra Group, which was founded in Germany in 1936. Renowned for its user-centred design and innovation, Meyra offers a comprehensive range of mobility solutions. These include configurable, active, and sports wheelchairs; e-powered chairs for daily use and complex rehabilitation needs from Meyra and the TA service; and the Netti range for users requiring advanced seating and positioning.
“Additionally, we offer an extensive paediatric and bariatric range,” adds James. “Our product portfolio is extensive.”
Meyra products have been in the UK for many years, but Meyra UK is now focusing on strengthening its partnerships with dealers and distributors. By collaborating closely, Meyra UK strives to provide them with the tools and support needed to deliver its innovative mobility solutions effectively across the UK and Ireland.
Meyra UK’s ethos is all about inspiring the joy of life for end-users, their families, caregivers, and all other parties involved in the process of offerings its products to the end-user.
The firm decided to become a BHTA member for multiple reasons, among them being the association’s ability to effectively lobby on behalf of its members, valuable networking opportunities, and adding credibility to the business.
“I have been a supporter of the BHTA since I entered the industry,” said James.
“Upholding ethical standards and best practices is crucial for the mobility sector, and collaboration between OEMs, service providers, and distributors is essential to ensure that users—whether accessing products through contracts or private purchase—receive high-quality solutions that adhere to best practices and the BHTA Code of Practice.
“The BHTA also plays a vital role in advocating for our industry with governments and regulatory bodies, both old and new.
“Being a member of the BHTA adds credibility to our business, provides access to valuable industry insights, and connects us with a supportive community that is dedicated to advancing healthcare and independent living solutions.”
Like all OEMs, Meyra UK faces various challenges. It focuses on leveraging advanced technologies and developing new products to meet the evolving needs of its customers. Additionally, the company is committed to environmental responsibility and sustainability in our operations and product designs.
James discusses how the BHTA can assist in this area: “The BHTA can support us by advocating for policies that promote environmental sustainability and reduce regulatory burdens. Furthermore, the BHTA can facilitate networking opportunities and partnerships within the industry to share best practices and innovations.”
One of the biggest draws for becoming a BHTA member is the chance to network with like-minded industry peers. James is already taking advantage of this.
“I recently joined an online meeting with leading retailers in the industry, which was highly informative,” he comments. “I look forward to attending additional BHTA events, as these are invaluable for staying informed on industry trends, networking with other professionals, and discussing key issues in the sector.”
There are some exciting developments ahead for Meyra UK, with new products and events on the horizon. The company will be attending Naidex 2025 and is also planning several product roadshows and workshops across the country.
“We recently showcased our innovative Gaze Driver, an eye-control system for powered wheelchairs, at Rehacare in Dusseldorf, and the response was very positive,” says James. “We are planning to launch it in the UK next year.
“Additionally, we will be unveiling new products in our Active range, thanks to our continued collaboration with designer Rainer Küschall, as well as new innovations in our E-Power range.”
Meyra UK also plans to grow the UK team and will actively be recruiting throughout 2025 as part of its expansion plans.
To find out more about how the BHTA can support your business and how to become a BHTA member, visit this page.