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BHTA urges older people to go ahead with home adaptations by finding its trusted members

Last Updated on 21/04/2022 by

*** For immediate release***

  • New research suggests almost a third (32%) of adults in their 50s and 60s distrust tradespeople, discouraging them to make important home repairs
  • Over a third of people aged 50 to 70 highlight that tradespeople being a member of an accredited trade association instils them with more confidence
  • 34% of 50 – 70-year-old respondents confirmed having more confidence in members of an accredited trade association, compared to 29% of all ages

[May, 2021. London, UK] The British Healthcare Trades Association (BHTA) is encouraging older people to go ahead with making vital home adaptations by seeking out its certified members.

It comes following the publication of new research, suggesting almost a third (32 per cent) of English adults in their 50s and 60s could be put off from making vital home repairs and improvements because of a lack of trust in tradespeople.

The research examines the barriers facing older people when attempting to make essential improvements to their homes that are necessary to ensure their ongoing independence.

Carried out by Ipsos MORI for the Good Home Inquiry, an independent review of England’s poor-quality housing stock commissioned by the Centre for Ageing Better, the survey was conducted online with adults in England aged 18-75 to understand people’s attitudes around home improvements.

In particular, the survey examined what factors caused distrust and instilled confidence in tradespeople among those aged 50 to 70, with a significant percentage (32%) stating that they did not trust tradespeople.

Examining the top three causes of mistrust among this demographic, the research highlighted that concerns over tradespeople not doing a good job was the biggest factor (59%), closely followed by worries that tradespeople won’t give a fair cost for the job (56%), as well as wariness having experienced problems with tradespeople in the past (44%).

Additionally, fears over the price of work increasing (42%) and people being encouraged to pay for unnecessary work (39%) also ranked highly among those aged 50 to 70.

The results emphasise the need for older people to be able to trust tradespeople to carry out home repairs in their homes, to ensure they can remain healthier and independent for longer and reduce pressure on NHS and social care services.

Along with uncovering the causes of mistrust, the research also surveyed which factors instil more confidence in people aged 50 to 70 when hiring a tradesperson. Notably, a significant one in three (34%) people confirmed that the tradesperson being a member of an accredited trade association, such as the BHTA, increased their level of trust.

Representing over 400 companies in the healthcare and assistive technology industry, the BHTA and its members work to create an ethical trading environment that gives consumers confidence.

All BHTA members commit to adhering to the association’s Code of Practice – the only code in the industry approved under the Chartered Trading Standards Institute (CTSI)’s Consumer Codes Approval Scheme, ensuring its members trade ethically and professionally.

Dr Simon Festing, Chief Executive Officer of the British Healthcare Trades Association, commented:

“The results of this research reveal all our fears of dodgy tradespeople. But we believe that with the right approach, older people can still go ahead and get essential adaptations and improvements to their homes, which they need to live healthier and independent lives.

“As one of the longest-established trade associations in the healthcare sector, the BHTA understands just how important trust is when it comes to having work carried out for vital installations, such as handrails, stairlifts, ramps and level access bathrooms.

“We would encourage all consumers to go ahead and make the necessary changes to their homes to keep themselves safe, mobile and independent, by seeking out a BHTA member. Our members commit to our Code of Practice, ensuring they uphold standards over and above the law, to give consumers confidence that they are professional and ethical.

“Also, consumers have the added peace of mind of knowing that in the rare event that a dispute does occur between themselves and a member, the BHTA is on hand to provide a fair and transparent mediation service.

“We recommend consumers look for the BHTA’s logo on companies’ websites and literature when searching for companies that provide and install home adaptations. The logo acts as a badge of trust and can be found proudly displayed by all BHTA members. Consumers can also find, and verify, our members of the BHTA by visiting our website.”

To find or verify a BHTA member, visit
To enquire about becoming a member of the BHTA, contact

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Notes for editors

About the BHTA: Representing over 400 companies in the healthcare and assistive technology industry, the British Healthcare Trades Association (BHTA) supports its members to help ensure the best outcomes for the most vulnerable in society. All BHTA members are committed to adhering to the Association’s Code of Practice – the only code in the industry approved by The Chartered Trading Standards Institute.

About the CTSI: The BHTA Code of Practice – the first for consumers in the healthcare industry – is approved under the Chartered Trading Standards Institute (CTSI)’s Consumer Codes Approval Scheme, ensuring all BHTA member companies trade ethically and professionally.

Good Home Inquiry Survey: The survey by Ipsos MORI was conducted online between 19th February – 22nd February 2021 within 1,020 adults in England aged 18-75. Data are weighted to the profile of the population

The Good Home Inquiry: Commissioned by the Centre for Ageing Better, is an Inquiry into England’s housing policies to determine causes of, and solutions to, the country’s current housing crisis. Although commissioned by Ageing Better, the Inquiry will be led by an independent panel and chaired by David Orr. The Inquiry supports Ageing Better’s goal of reducing the number of homes classed as ‘non-decent’ by at least one million by 2030.

To find out more about the Centre for Ageing Better, visit
To find out more about The Good Home Inquiry, visit

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