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Privacy Policy

Who we are

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BHTA Privacy Policy

What personal data we collect and why we collect it

Who we are

We are the British Healthcare Trades Association (BHTA).  Below you will find a summary of the information we collect to carry out our business and provide our services and how it is used.

Your rights

By giving us your details, you are consenting to the processing of the information in accordance with this privacy policy.

You have the right to request a copy of the personal information BHTA holds about you and to have any inaccuracies corrected.  You also have the right to request that your information is deleted; or that we stop using your personal information purposes.  If we are unable to comply with your request, we will tell you and explain why.  We will aim to respond to you within one month and will not charge a fee for your request (but reserve the right to do so if your request is clearly unfounded, repetitive or excessive). 

Please address requests to the Director of Governance & Policy, British Healthcare Trades Association, Office 404 Tower Bridge Business Centre, 46-48 East Smithfield, London S1W 1AW.

Information we collect and what we do with it


Our website collects some generic information automatically; this is statistical information only.  The data gathered lets us know when and how much traffic a web page gets.  Internet IP addresses are also logged for security purposes.

This information does not include visitor identities or any personal data, and we will never combine this generic information with any personal information.

Members of the public

  • We may log calls and emails to enable us to monitor the performance of companies and to build up a bank of frequently asked questions.  We may ask for your name, telephone number and/or email address to enable appropriate follow up.  We will not process this information for any other purpose.
  • We provide leaflets on a range of topics.  If you request copies, we will only use your name and address / email address for the purpose of sending them to you.
  • We offer mediation and arbitration if you have reached stalemate on a complaint against a BHTA member company.  We will request information to enable us to handle your complaint.  This may include sensitive information relating to your medical condition and we may seek your permission to listen to any telephone recordings, which could assist us in understanding and resolving your complaint.  We will not process this data for any other reason without first removing personal information.  We will destroy the complaint file no more than 3 years after our last date of contact with you, keeping only a summary log record of your name, the company name, the date the complaint was opened and closed, indication of what type of complaint it was and how it was resolved.
  • You may be given a BHTA customer satisfaction feedback form by one of our member companies, to return to us.  The information you provide is logged and held for a maximum of 3 years.

We will only share your personal information with third parties where you give prior permission or where we need to do so to comply with a legal obligation.

BHTA Members

  • The Association holds information regarding your company to enable us to provide services to you.  The company name and address is published on the Association’s website and this information is shared with the following organisations to evidence that the company is a BHTA member, signed up to the BHTA Code of Practice:

Chartered Trading Standards Institute (Consumer Codes Approval scheme)

Citizens Advice (National Consumer Helpline)

Yoshki (provider of Approved Code “click to verify”)

My Local Services


Disabled Living Foundation

  • We hold personal information about contacts at each company, which may have been provided by our main contact, or for example may be added following attendance at an event.  From time to time, we may respond to an enquiry by giving the name of an individual at a member company, for example, if we are asked for the name of the Managing Director.
  • We will ask our main contacts, on signing up as a member and at renewal each year, whether wish to receive information from BHTA on advertising and promotional options, or from the following organisations for marketing purposes:

Verlingue Ltd (Insurance scheme provider)

BHTA Engage Ltd (THIIS magazine)

You can opt out at renewal, or by contacting us at any time on telephone 020 7702 2141 or by email to

  • Your company may be audited or mystery shopped as part of our Code of Practice monitoring.  Records relating to these, plus customer satisfaction feedback forms, and any complaints against your company will be held for a maximum of 3 years.  (Please see the section relating to members of the public and mediation and arbitration above for more detail regarding complaints records.)
  • We publish a weekly newsletter as part of our service to you, but you can opt out of this at any time by following the unsubscribe link at the bottom of the newsletter.  Because we operate primarily with businesses rather than individuals we do not generally seek your consent to send you communications and news.  We believe that such communications are both in our legitimate interests, to raise awareness of our work and promote our services, and in your interests.
  • Under no circumstances will BHTA staff divulge the names of the contributors to a statistical survey, nor will they make the results available to anyone other than contributors, unless this was agreed when the survey was set up, or subsequently by agreement with all contributors.  Individual returns will be kept strictly confidential and will be destroyed following analysis of the results.
  • Article 68 of the Articles of Association requires us to hold minutes of meetings in perpetuity, which will include participants’ names.
  • When our relationship with a company ceases we will remove the company’s details (including contacts) from our database and add just the company name, date of leaving and reason for leaving to our list of ex-members.  The hard copy file will be destroyed no more than 2 years after the date of leaving.
  • We hold financial information in line with statutory requirements.


Our initial contact with prospects is normally by email or letter, or face to face at meetings and events.   If at any point you do not wish us to contact you again, please telephone us on 0202 7702 2141 or email:  We will keep a log of your company name and the date when you made the request, to ensure we respect your wishes. 

External contacts

We may hold contact information for relevant stakeholders in the healthcare and assistive technology sector and media which will be collated from public sources, or which may be acquired at events and meetings. 

We may use this to send copies of our magazine, the “Bulletin”, or to publish information about BHTA and member activity, but you can opt out at any time by contacting us on telephone 020 7702 2141 or by email to

Events and courses

We will send information about courses and events to member contacts and to prospects and external contacts for whom the content is relevant.  You can opt out at any time by contacting us on telephone 020 7702 2141 or by email to

Information will be required to secure your booking for an event, process your payment (where applicable) and ensure that your health and wellbeing is catered for.   Information may be passed on to a third party such as an external training/event provider delivering on our behalf, or to external caterers or the venue staff.

We may take photographs at events, or video them, but will make you aware in advance where this will be the case.  The material may be used for social media and future marketing and promotions.

If you have attended a training course we will retain a record of your name, the name of the course, the date held and the result of an exam (where applicable) so that we can respond appropriately to any future queries regarding claims about qualifications and continuing professional development.  For all other events delegate information will be deleted no more than 3 years after the event.

Security and storage of your personal information

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Image, story use and accreditation

All images used on the BHTA website are either supplied by, or with the story, purchased via a variety of stock image houses or supplied by members, with their authority to use. All stories supplied by third parties are accredited to the source materials and an acknowledgement is placed at the bottom of the story page and a web link to the source, as recognised accreditation. Should you find any images, or news items, that feel should not be on the BHTA website, please contact us and it will be removed.