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The British Healthcare Trades Association (BHTA) has welcomed GMS Mobility as a new member. GMS Mobility is a UK online retailer of ex-demonstration and used mobility scooters and powerchairs, offering a wide selection of products from small folding models to large all-terrain equipment.
The BHTA recently caught up with Georgina Wicks, Managing Director of GMS Mobility, to learn more about the company’s commitment to outstanding product quality, its dedication to providing affordable mobility solutions with comprehensive aftercare, and its decision to join the BHTA to align with shared values and strengthen customer confidence.
GMS Mobility started its journey with its first pre-owned mobility scooter back in 2018. Georgina explained that the firm has seen a continual, natural growth every year since, now with over 300 hundred pre-owned and ex-demonstration mobility scooters in stock at any one time. The company boasts a team of highly skilled and dedicated staff, operating from its large HQ in Colchester.
Founders and joint Managing Directors, father and daughter duo Georgina and Jeremy Wicks put this growth down to their core values, which is that customer service and attention to product detail are paramount.
“If you provide the very best service possible, customers will talk, return, and leave glowing online reviews,” Georgina commented.
“We want our customers to feel no pressure whatsoever to purchase, and that the most important conversations are around understanding their needs and making sure the product is right for them to improve their quality of life. There is nothing worse than a pushy salesperson!”
GMS Mobility wants every single customer to be over the moon with its service and products, so attention to product detail is a priority.
All mobility scooters are deep cleaned and go through a 25-point inspection. Batteries are discharge tested, and the chargers are PAT tested for electrical safety. On top of that, the mobility products are shrink-wrapped when delivered so as not to arrive with any dust on them.
Georgina explained: “With GMS Mobility, we want customers to have the same (actually better) experience buying a used or ex-demo product as they would a brand new one but making a considerable saving in the process!”
Part exchange is no problem too, as GMS Mobility also offers a seamless collection on delivery service from most areas of the UK, which means customers can upgrade their mobility scooters as their needs change easily.
The company offers swift and professional delivery, with most areas of the UK covered by its free next-day delivery service. The customer’s mobility scooter or powerchair comes fully assembled, charged, and ready to ride.
As well as ensuring high-quality used mobility products for customers, GMS Mobility is also committed to exceptional aftercare support, which is available post-delivery for any help or advice on any aspect of the product.
Georgina said: “We make sure our team is highly trained to answer any questions that may arise, making sure their journey to freedom on their fantastic used or ex-demo mobility scooter is a smooth one!”
Jeremy and Georgina wanted to join the BHTA after seeing that not only do their core values align but they also wanted their potential customers to know about the association to give even more confidence in buying from GMS Mobility.
“It was one of the easiest business decisions we’ve ever had to make,” Georgina enthused.
To find out more about how the BHTA can support your business and how to become a BHTA member, visit this page.
The British Healthcare Trades Association (BHTA) has welcomed Fen Mobility Centre as a new member. Fen Mobility Centre offers a comprehensive array of mobility solutions, alongside daily living aids, gadgets, and walking supports.
The BHTA recently caught up with Sara Cunnington, Director and Occupational Therapist at Fen Mobility Centre, to learn more about how Sara’s clinical background brings valuable expertise into the mobility sector and why being a BHTA member strengthens the company’s commitment to ethical trading, customer confidence, and keeping pace with industry developments.
Sara has worked as an occupational therapist (OT) for 17 years across Cambridgeshire and Fenland, primarily within community settings.
“Throughout my career, I have enjoyed every element of OT practice—from leading teams and supporting professional development to working directly with patients and helping them live more independently,” Sara said.
“My passion has always been about making a meaningful difference in people’s everyday lives, whether through tailored advice, practical solutions, or compassionate care.”
In 2025, Sara and her husband purchased Fen Mobility Centre, after long admiring the company’s impact within the community. This has given Sara the opportunity to bring her clinical expertise into the mobility sector, ensuring that customers benefit not only from high-quality products but also from the insight and support of someone who understands their needs from a healthcare perspective.
Sara continued: “I am proud to work alongside our excellent team to continue developing our service, expanding our product range, and ensuring that Fen Mobility Centre remains a trusted source of independence and support for our customers.”
Fen Mobility Centre offers a comprehensive array of mobility solutions—from mobility scooters and powerchairs to riser-recliner furniture, profiling beds, and home adaptations like stairlifts and ramps—alongside daily living aids, gadgets, and walking supports.
“Our services are as much about people as products,” Sara explained. “We provide test drives, home and showroom assessments, same-day collection or next-day delivery, setup services, equipment hire, insurance, servicing and repairs, all underpinned by a Zero Pressure Guarantee and excellent aftercare.
“With over three decades of experience, VAT-free pricing, and an onsite occupational therapist, our ethos centres on compassionate, professional support tailored to individual needs.”
Fen Mobility Centre’s recent strategic partnerships have expanded the retailer’s selection of travel-friendly mobility items, enhancing its ability to meet diverse customer requirements across Cambridgeshire and Fenland.
One of the key challenges for mobility businesses is keeping pace with the constant changes in policy, regulation, and best practice across the healthcare and mobility industry. This is a challenge faced not just by Fen Mobility Centre, but so many other firms in the sector.
To ensure that Fen Mobility Centre’s customers always receive safe, high-quality products and advice, the company needs to stay well informed and adaptable, Sara emphasised. Additionally, with the growth of online sales and evolving customer expectations, maintaining trust and demonstrating its commitment to ethical trading has never been more important.
Sara added: “By joining the BHTA, we gain access to expert guidance, updates on industry developments, and a network of trusted peers. This support will help us navigate regulatory changes more effectively, adopt best practices, and reinforce our promise to put customers first.
“Membership also gives us the opportunity to contribute to a collective voice that helps shape the future of our industry.”
Sara said she is especially keen to take part in BHTA webinars focused on policy and regulation, as keeping up to date in this area is essential for delivering safe, compliant, and trusted services to customers.
Fen Mobility Centre’s mission is to provide high-quality mobility solutions that genuinely improve the independence, safety, and wellbeing of its customers. The retailer states it is committed to upholding the highest standards of professionalism, transparency, and customer care.
Being a BHTA member means that Fen Mobility Centre can demonstrate its dedication to ethical trading, strengthen customer confidence through association with a trusted national body, and align with an organisation that shares its values.
Sara explained: “Membership will not only hold us accountable to the BHTA Code of Practice but also connect us with industry peers, best practices, and resources that will help us continue to grow responsibly while delivering exceptional service to the communities we serve.”
One major benefit of being a BHTA member is having the chance to network with likeminded industry peers for shared knowledge, learning, and expertise, especially at BHTA Section meetings, where relevant and important topics are discussed. This engagement opportunity is one that particularly appeals to Sara.
“I am really looking forward to engaging with the upcoming BHTA events, particularly as opportunities to connect and network with other businesses across the mobility and healthcare sector,” she commented.
“In addition, I see great value in attending BHTA events and Section meetings outside of my core area of expertise, as this will give me greater insight into parts of the healthcare landscape I don’t encounter regularly.
“By broadening my knowledge in this way, I can bring fresh perspectives back to Fen Mobility Centre and continue developing both our service and product offering.”
Fen Mobility Centre has exciting short-term and long-term plans for the future.
In the short term, the retailer’s focus is on enhancing and broadening its product range to meet an even wider variety of needs.
Sarah highlighted: “Alongside our core mobility and daily living equipment, we are placing greater emphasis on sensory products—items that support comfort, wellbeing, and independence not only through physical solutions but also through sensory engagement. This reflects our ongoing commitment to understanding the whole person and tailoring support that truly improves quality of life.”
Looking further ahead, Fen Mobility Centre hopes to expand beyond its single showroom, making its trusted service and ethos accessible to more communities. By opening additional locations, the retailer strives to provide the same compassionate, professional care, and high-quality product offering to a broader customer base, while maintaining the family-centred values that defines the company.
To find out more about how the BHTA can support your business and how to become a BHTA member, visit this page.
The British Healthcare Trades Association (BHTA) has welcomed UDOOR as a new member. UDOOR specialises in manufacturing and installing high-quality bathtub doors and frames that can be fit into pre-existing baths.
The BHTA recently caught up with Fay Hanrahan, UK Branch Manager at UDOOR, to explore the company’s ethos; product offerings; leadership story; and commitment to safety, accessibility, and ethical business practices within the healthcare and assistive technology sector.
From a young age, Fay has always been drawn to work that feels meaningful, whether it’s supporting individuals directly, helping to build stronger communities, or contributing to environmental causes.
“Living a life with purpose has always been my guiding principle, and it continues to shape the choices I make today,” Fay said.
Fay studied Psychology and Philosophy at university, two subjects that continue to deeply resonate with her. While acknowledging that, post-graduation, role-specific degrees often provide a clearer path into the job market, Fay is grateful that the route she took opened up a lot of opportunities. These included taking up a wide range of people-focused roles, both in the UK and abroad.
Fay continued: “Over the years, I’ve worked in education with children, supported vulnerable individuals, led community outreach projects, and worked with businesses to improve their outreach. Each of these roles taught me how to connect with people from all walks of life, to listen without judgement, and to communicate with clarity and care.
“These experiences helped shape my approach to leadership and reinforced my belief that empathy is not just a soft skill but a powerful tool in any role that involves people.”
When the opportunity arose to work with the founders of UDOOR to establish the UK branch, Fay jumped on the chance. Fay was involved from day one, helping to lay the foundations of the business in the UK.
“We work with customers who may be struggling with mobility or simply want to stay safe and independent in their own homes,” Fay added.
“Knowing that the UDOOR can make people’s lives safer and, for some, help them stay at home for longer is incredibly rewarding.
“I’ve worn a lot of hats, from customer care and marketing to navigating governmental processes and collaborating with local authorities, which has become an increasingly important part of our work and given me a deep appreciation of how all the moving parts come together.”
Since launching the UK branch, UDOOR has successfully expanded into several other countries, an evolution that Fay is proud to have played a part in.
UDOOR specialises in manufacturing and installing high-quality bathtub doors and frames that can be fit into pre-existing baths. The UDOOR was designed to be installed into a wide range of baths, including corner baths and freestanding baths.
There are two main products:
“Our ethos is centred on improving safety and accessibility in the home without unnecessary disruption,” Fay explained.
Since the bath stays put, there is no need for a full renovation. Installation takes less than a day, and the bath is ready to use the next day.
UDOOR’s main customers are elderly individuals, people with reduced mobility, people with chronic health conditions, and those who want to be safe and remain independent at home.
The firm works closely with individuals, families, occupational therapists, and local authorities across England, Wales, and parts of Scotland.
Fay first came across the BHTA while actively looking for a recognised, reputable, and trusted trade association that aligned with UDOOR’s values and high standards.
“We work with individuals who may be vulnerable or concerned about their safety at home, so building credibility and demonstrating our commitment to high standards is incredibly important to us,” Fay emphasised. “We want customers, carers, and professionals to feel confident in our products and the way we do business.”
Fay added that working with the BHTA also strengthens UDOOR’s voice when working with local authorities, healthcare professionals, and businesses that share a commitment to a safe, ethical service.
UDOOR constantly works to improve the way it uses technology in its processes in its factories, with its teams, and how the firm interacts with customers.
Over the years, Fay has noticed a global shift towards integrating technology with everyday life. She underlined that this is something many older individuals struggle with.
UDOOR greatly values the BHTA’s guidance and support in navigating these challenges.
Fay looks forward to joining BHTA webinars to stay informed and connected with the wider industry. She is also keen to attend future events to keep up with changes, share insights, and learn from others facing similar challenges.
She added: “On a personal level, I’m looking forward to taking part in upcoming BHTA events, which I hope will be great opportunity to build connections and share what we’ve learned along the way.”
As for UDOOR’s future plans, the firm is continuing to focus on improving its customer service and growing its team to meet increasing demand. Further international expansion is also on the horizon, and UDOOR is currently testing new variations of its product to meet a wider range of preferences.
To find out more about how the BHTA can support your business and how to become a BHTA member, visit this page.
The British Healthcare Trades Association (BHTA) has welcomed Meyra UK as a new member. Meyra UK offers a comprehensive range of mobility solutions, which include sports wheelchairs, powerchairs for complex rehabilitation needs, and an extensive paediatric range.
The BHTA recently caught up with James Malcolm, General Sales Director UK & Ireland at Meyra UK, to find out more about James’ background in the mobility industry, the firm’s focus on strengthening partnerships with dealers and distributors, and the value of becoming a BHTA member.
James has over 15 years of experience in the mobility sector, as he explains: “It feels like a lifetime ago, but my journey in the mobility sector began in 2007 as an area sales manager.
“Since then, my career has evolved significantly. I’ve had the privilege of working with some of the leading manufacturers, service providers, and retailers in the industry, alongside many dedicated professionals committed to delivering high-quality products and services to a diverse range of end-users.
“These experiences have provided me with valuable insights and a deeper understanding of the mobility sector, fostering both my professional and personal growth. This journey has ultimately led me to my current role at Meyra UK.”
Meyra UK is part of the globally respected Meyra Group, which was founded in Germany in 1936. Renowned for its user-centred design and innovation, Meyra offers a comprehensive range of mobility solutions. These include configurable, active, and sports wheelchairs; e-powered chairs for daily use and complex rehabilitation needs from Meyra and the TA service; and the Netti range for users requiring advanced seating and positioning.
“Additionally, we offer an extensive paediatric and bariatric range,” adds James. “Our product portfolio is extensive.”
Meyra products have been in the UK for many years, but Meyra UK is now focusing on strengthening its partnerships with dealers and distributors. By collaborating closely, Meyra UK strives to provide them with the tools and support needed to deliver its innovative mobility solutions effectively across the UK and Ireland.
Meyra UK’s ethos is all about inspiring the joy of life for end-users, their families, caregivers, and all other parties involved in the process of offerings its products to the end-user.
The firm decided to become a BHTA member for multiple reasons, among them being the association’s ability to effectively lobby on behalf of its members, valuable networking opportunities, and adding credibility to the business.
“I have been a supporter of the BHTA since I entered the industry,” said James.
“Upholding ethical standards and best practices is crucial for the mobility sector, and collaboration between OEMs, service providers, and distributors is essential to ensure that users—whether accessing products through contracts or private purchase—receive high-quality solutions that adhere to best practices and the BHTA Code of Practice.
“The BHTA also plays a vital role in advocating for our industry with governments and regulatory bodies, both old and new.
“Being a member of the BHTA adds credibility to our business, provides access to valuable industry insights, and connects us with a supportive community that is dedicated to advancing healthcare and independent living solutions.”
Like all OEMs, Meyra UK faces various challenges. It focuses on leveraging advanced technologies and developing new products to meet the evolving needs of its customers. Additionally, the company is committed to environmental responsibility and sustainability in our operations and product designs.
James discusses how the BHTA can assist in this area: “The BHTA can support us by advocating for policies that promote environmental sustainability and reduce regulatory burdens. Furthermore, the BHTA can facilitate networking opportunities and partnerships within the industry to share best practices and innovations.”
One of the biggest draws for becoming a BHTA member is the chance to network with like-minded industry peers. James is already taking advantage of this.
“I recently joined an online meeting with leading retailers in the industry, which was highly informative,” he comments. “I look forward to attending additional BHTA events, as these are invaluable for staying informed on industry trends, networking with other professionals, and discussing key issues in the sector.”
There are some exciting developments ahead for Meyra UK, with new products and events on the horizon. The company will be attending Naidex 2025 and is also planning several product roadshows and workshops across the country.
“We recently showcased our innovative Gaze Driver, an eye-control system for powered wheelchairs, at Rehacare in Dusseldorf, and the response was very positive,” says James. “We are planning to launch it in the UK next year.
“Additionally, we will be unveiling new products in our Active range, thanks to our continued collaboration with designer Rainer Küschall, as well as new innovations in our E-Power range.”
Meyra UK also plans to grow the UK team and will actively be recruiting throughout 2025 as part of its expansion plans.
To find out more about how the BHTA can support your business and how to become a BHTA member, visit this page.